Saturday, January 13, 2007

Vend it like Beckham

The talk in sports town is definitely the record amount spent on a football player not even worth to start in the first team of Madrid.

David even mentioned in his interview that some of his colleagues were laughing when he mentioned the amount of his new contract. My thoughts were: who is going to pay for all of this? The money needs to come from somewhere.

If it is not the banks that are cashing in fortunes out of fractional reserve banking and providing loans for such transactions, these astronomical ( or should I say galactical now?) funds must be somehow hidden in your Gillette shavers, Pepsi drinks or all his other marketing endorsements.

Someone has to pay the bill, there is no free lunch in this world.

Or is it Posh lured by the ‘Hollywood glory’ or was it Tom Cruise who succeeded in converting his buddy to become a Scientologist and be relatively safe in crazy California (rather than for example Germany, where they booted Cruise out because of his lobbying with the government to get legal status for his cult) Whatever the reason, I pray Beckham will not donate all his new marketing revenues into the promotion of the Scientologists, like Tom and John Travolta are doing.. but that he may use these funds to get the stoned and addicted from LA streets, help the less priviledged, homeless in the golden welfare state and get them to play some soccer. Maybe then, like in Brazil, some of these street soccers become good at it and make their own living.

DB claims his motive is to promote football or soccer in the US. Ha! What the US needs is not another giant franchise league, producing sport idols, but some people getting the Americans off the entertainment trap and back on track!

At last, I feel sorry for all the ladies in Europe who enjoyed seeing their star on TV, guessing on what hairstyle he would don next… What’s next? For Madrid, no worries, they will offload some 10 older players and buy fresh blood in the legs. For ManU: Fergie is building a new and young team, same as his buddy Arsene Wenger, who rather invest in youth programs than letting cash dictate them. Afterall: football is a sport ... no?

No comments: